Q: What kind of media institution might distribute your media product and Why?

SoundWaves is like NME magazine (who are owned by IPC media) in the same way as the layout of the contents page, almost the same idea as the front cover, (although mine is mainly surf related), the target audience, however is not the same as NME is all about the music that is out in the here and now all new music from the small indie bands to the larger icons such as Kasabian and Oasis. They know what the target audience likes so they know what to feature on the cover and how to lay it out in a way the audience will be drawn in. Soundwaves, however, contains a mixture of media and small bands. Even though NME is based upon a wider audience and sold in every superstore and newsagents, where as SoundWaves is more based upon a niche audience and sold in surf, skate, or even art shops.